Review: Anastasia Beverly Hills Dipbrow Pomade

Disclaimer: It's your prerogative to post your views, whether they are truthful or not. Only you know the truth. This post is not bashing any beauty bloggers :) 

I'm petrified of being indoctrinated into what I call The 'Beauty Blogger Cult' aka BBC. I don't want to force myself to like a product that deep down I know I hate. I mean, If you do not like the Pumpkin Spiced Latte or the Magic Foundation you should feel free to say so! Likewise, if you genuinely love them express yourself. On a serious note, I'm finding it increasingly difficult to discern whether people truly love a product or they are just playing up to the hype because of other bloggers. 

I'm naming the Anastasia Beverly Hills Dipbrow Pomade BBC Culprit No. 1. The reviews of this smudge and water proof pomade are out of this world! I went to America a couple of months ago and I finally persuaded myself to pick it up as it was $18 in Sephora which made it slightly cheaper than it would have been if I bought it in London (RRP £15).  

The product

Colour range: Dark Brown, Blonde, Taupe, Soft Brown, Medium Brown, Chocolate, Ash brown, Ebony, Granite, Auburn and Caramel 

Price: $18/£15

Claims: A Smudge-free waterproof pomade formula that performs as an all-in-one brow product

The colour range and the amount of product in the pot stand out as the biggest positives to this product in my opinion. I've been using this product everyday since I got back in August and I  have hardly made a dent in it! It will probably last me a long time so overall I think it is good value for money.  Furthermore, most brow products only seem to be available in Light, Medium and Dark so the fact that there are 11 shades to choose from means you will most likely be able to find one you like.  I picked it up in the shade Ebony, in hindsight I probably should have got Dark Brown or Chocolate because Ebony is much darker than it looks in the pot. It requires quite a bit of effort for me to achieve a wearable everyday look with this colour, however if  you prefer very dark brows, Ebony or Granite are probably the colours for you.  I'm yet to see these in any stores in the UK so you can't really try the colours out. If you want to try this, your best bet is comparing pictures on-line to your existing brow products and getting the one you think matches. You can, however, vary the outcome of the colour on your brows by pressing harder or lighter with an angled brush so you have some leeway if you get a colour that is slightly too dark for you. 

The pomade works best with an angled brush. I have been using a Sonia Kashuk angled brush alongside two Elf brow brushes that I also bought in America. You need to dip the brush in the product very gently as a little goes a long way.  If you press too hard you will probably get quite a bit of build up on the brush making the application process much more difficult. The gel formula glides on quite easily but it is really easy to go overboard with the darker colours.

Dipbrow Pomade v Natural brows

I start of by combing my brows through, I haven't threaded my eyebrows in three months so they are literally all over the place. I then use a heavy hand to create the shape I want and then use light stokes to fill in any sparse bits. Finally, I brush the product through many times in order to get a more natural look as the colour is little too dark for me. It sounds really simple but believe me, this process is time consuming and actually quite tricky to master. If, like me, you have been using pencils to quickly fill in your brows this will be quite a big step up in your makeup routine. After two months use I have nailed the timing to less than eight minutes but when I first started using this it was taking me up to 20 minutes to make this look reasonable!

To clean up my brows, I use the MAC Studio Finish Concealer (NC50) or my foundation (Lancôme Teint Idole Ultra 24H) depending on how dramatic I want them to look.  I blend it out with my MAC 226/224 brush and then apply my face powder using the Real Techniques Buffing brush (Core collection).

Tip*  If you touch your brows soon after application, they will smudge! I learnt this the hard way whilst trying to test out the smudge free theory. If this happens you pretty much have to wipe it off and start again. You need to do all the combing and blending of the product before it dries as its really hard to work with after that. Once dry, the product does have good staying power and will come off with a good makeup remover or a few wipes. I don't believe anything is completely smudge proof but if you are not touching your brows you should get a full days wear out of this.

Adding a little more foundation so I do not end up with a unibrow. My Shellac peeled off my thumb :( 

Pros: 
Great colour range
Very pigmented- A little goes a long way
Smooth consistency

Cons:
Need to invest in a good brow brush to apply it
Popular colours are hard to obtain
Time consuming
Can cause a lot of product build-up on brush if not washed everyday

Verdict:
Overall, I think this product is ok but I don't love it unconditionally. You can probably get similar results with the dupes that have popped up ( NYX Tame & Frame, Maybelline 24H Colour Tattoo), but if you want that sculpted 'eyebrows on fleek' look I would say this is a good place to start. I am, however, going to go back to a pencil for weekday use as I just do not have the time for this in the mornings!

I know this post has been quite long, but I wanted to give you a comprehensive view of the product. Everything I have written is my honest opinion and it is such a shame that UK customers have nowhere to try this product out before they buy it. Generally, I think it's really important that you go out and try products for yourself whenever you can! This is why my blog motto is 'Be your own kind of beautiful'. Only you know what works for you and what you like and dislike. Don't be easily swayed. You will save yourself a lot of money trust me!!

What are the other BBC culprits? Let me know and I might review them next!

'Be your own kind of beautiful'

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